The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...

Nike CEO Elliott Hill said in an internal memo that Aaron Cain, a vice president and general manager of Nike's global men's business, will be the next CEO of Converse, replacing Jared Carver, ...

NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Nike is the latest in a growing list of major brands that have been stung by marketing flops that “seemed like a good idea at the time.” One of the lesser-known legends of botched branding was ...

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday ...

About 40% of Nike’s customers are women. In 2024, apparel only represented about 28% of Nike’s brand revenue. Women tend to shop more than men and spend more money on clothes, and Nike’s competitors ...

Nike was founded in 1964 and is based in Beaverton, Oregon. Nike's Current Market Status With a trading volume of 6,000,841, the price of NKE is up by 0.49%, reaching $80.67.

A Return to Innovation: Nike is deliberately shifting away from its heavy reliance on high-volume retro sneakers like the Air Force 1 and Dunk. While these classics are beloved, the market became ...

Nike Inc. NKE announced a partnership with Kim Kardashian’s SKIMS brand on Tuesday, prompting a reception on both sides of the aisle. NikeSKIMS will debut its first collection in Spring 2025 ...

Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid. By Reuters | April 23, 2025. By Reuters | April 23, 2025, at 10:07 a.m. Save. More.