Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, be it Nike, Adidas or Puma. Though it’s a rare occurrence, several ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will see her paid $10 million over 10 years. Nike announced the signing of ...

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Alabama Football Wide Receiver Ryan Williams became just the second college football player to sign a deal with Nike in the ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Nike Welcomes Stars to Fourth Athlete Think Tank Cohort The new cohort includes JuJu Watkins, Sue Bird, Sha’Carri Richardson, Jess Sims, and more. Complex Staff. May 29, 2025. Share.

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Nike Hosts 12 Female Sports Figures For 4th Athlete Think Tank. JuJu Watkins, Sha’Carri Richardson, Carson Pickett, Dora Atim, Erin Matson, India Sardjoe, Jess Sims, Leah Williamson, Sanya ...