Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Retired cyclist Lance Armstrong was the holder of seven consecutive Tour de France titles before he was unceremoniously stripped of them due to his doping scandal ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who recently broke a league record with five consecutive games t ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to completely pay what he owed between 2008 and 2009, taking issue with his ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Carlos Alcaraz and Jannik Sinner, the rising stars of men's tennis, are amassing significant wealth alongside their athletic ...

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will see her paid $10 million over 10 years. Nike announced the signing of ...