After turning 40, I realized that my beauty routine had to change. From makeup to skin care, these are the tips and product ...

With thousands of press releases published each week, it can be difficult to keep up with everything on . To help ...

Moo Deng, the VIPigmy hippopotamus who has won social media’s heart, is now glam’s most influential “It” girl. “Makeup ...

Inspired by TikTok’s perennial #WhatsInMyBag trend and its oft lip-centric themes, the makeup brand has teamed with Caboodles ...

The retailer has teamed up with Mini Brands to introduce toy replicas of more than 68 products by E.l.f. Beauty, Supergoop, ...

NYX Professional Makeup is challenging viewers to follow along and solve the mystery of "Who Stole ... The limited-edition ...

Nostalgia is sweeping online beauty lovers of all ages - and brands like MAC Cosmetics and Urban Decay are unlocking ...

From bold eyeshadow looks that match your team’s colors to sporty-chic nail designs and statement jewelry, these trendy ideas ...

Michelle Keegan has undergone something of a style and beauty transformation over the years with her altered looks being put ...

Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.

Scientists Thought Only Two Animals Lived in The Great Salt Lake. They Were Wrong.