Sugar Cosmetics sees a bright spot in Gen Z and Gen Alpha consumers, who represent a different yet interesting proposition.

They decided to establish Callista — the name is a variation of kallos, the ancient Greek word for beauty — and to make what ...

HELLO!'s cosmetic section is the destination for news of the best makeup deals from leading cosmetic brands. Read about the first rate makeup tutorials from top makeup artists and social media ...

The good news is there have never been more solutions for everything from wedgies to visible pantie lines and annoying elastic waistbands. Many mature women still like the sassy look of “smaller” ...

The Dynasty Cream, Beauty of Joseon’s first creation, is also one of its top-selling products. Its nourishing and hydrating blend of ginseng water, niacinamide, and other skin-loving ingredients will ...

“The makeup industry is a billion-dollar industry per year, and we women spend a ton of money ... She said a cheaper drugstore brand will work just as well! She said the brand ColourPop has ...

Enter the best lipsticks for older women, which help restore lip suppleness, softness, and shine that may be otherwise lost to time. “While I’m typically of the belief that you should ditch rules when ...

MILWAUKEE - The beauty routine that worked in your 20s may need some updating as you get older. Local makeup artist Shalisa Smith shares some makeup tips for mature skin.

That’s why I set out to make this list of the very best jeans for women. I’ve tried on many ... for each of the recommendations below (a few brands don’t include this information in their ...

She even revealed what brand Biles seemed to ... which means no outside makeup artists, so the team was left to their own devices. The 23-year-old admitted to People that she even did Biles ...