The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

KFC launched its “Kentucky Fried Comeback” campaign, offering a free bucket of Original Recipe chicken with any $15 app or ...

KFC's "comeback" plan includes offering a free bucket of chicken with any $15 online order, a new menu item and a redesign of ...

KFC's new Fried Pickles take "golden-fried dill pickle slices that are the perfect crispy bite" and pair them with the ...

Don't wait to act, though, as the new KFC menu item will be around for a limited time only, although we don't have an exact end date for it. The $20 meal is available for dine-in, carryout and ...

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

Tarun Lal brings 25 years of experience at Yum Brands to the eatertainment chain, which has struggled with quarterly ...