In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

Our objective was to evaluate the efficacy of isoniazid in prevention of tuberculosis morbidity and mortality in children aged 15 years or younger by performing a meta-analysis of randomized ...

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

Consumer Reports taste testers find store brands often meet or beat the big brands and can save you as much as 30 percent. If you swear by Heinz ketchup, Hellmann's mayonnaise and other name-brand ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...

Collaboration Year of foundation: 2024 Brand philosophy and mission: Drawing its name from the word “rhetoric,” the art of storytelling, the label pivots around engaging in dialogue with a ...