Aside from the modifications necessary for an electric vehicle, the Creta EV's equipment list closely mirrors that of the new ...

In a strategic shift towards a unified brand identity, Mercedes has announced its intention to retire the ‘EQ’ sub-brand for ...

EV makers would still have plenty of room to be inventive and differentiate even with some sonic restrictions.

underscoring Mercedes’ commitment to integrating electric mobility into its overarching brand. mercedes phase eq branding electric standard, Photo by wikimedia.org, CC LICENSES The EQC electric SUV ...

Indian electric bikemaker Ultraviolette has taken the wraps off the all-new F99, branding it the country’s first ever ...

Toyota is making a significant change to its naming convention for its plug-in hybrid vehicles. As of Thursday, the Japanese ...

The city of Liverpool has earmarked 26 million pounds for the purchase of 50 new electric double-decker buses. While it is ...

It might be weird to hear this from a sonic branding designer, but I’m highly skeptical (or even critical) of companies that ...

Here are a few lessons from the automotive industry that can be useful to startup founders across industries, particularly in ...

It’s getting hard to ignore the number of electric vehicles you see on the roads these days. What used to be a novel rarity is now commonplace with models from most major manufacturers and ...

In a major expansion of the Liverpool City Region’s electric bus fleet, 50 new electric double-decker buses are to be ...