Tigeraire, a company that makes cooling products for athletes, said Sun Day Red and Tiger Woods have "unlawfully hijacked" ...

Use it as a jumping-off point to create a cohesive brand identity. Protecting Your Logo: Because Imitation Isn't Always Flattery You've poured your heart and soul (and probably a few hours) into ...

Tiger Woods' brand logo 'Sun Day Red' is at the heart of a trademark battle, after Tigeraire (a company that manufactures ...

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The company alleges that the logo of Sun Day Red ... and profits by unlawfully hijacking Tigeraire’s registered design into its own branding," the company charges in its filing.