A descriptive name's main idea is to get the brand noticed, remembered, and often spoken about by customers. Descriptive names have their flaws because the name only tells what a company does, ...

Descriptive, predictive and prescriptive analytics all work together to create a high-quality customer experience. When used strategically, ...

Descriptive analytics is rule-based—more directly, "somebody has to program the rules," according to Boris Evelson, vice president and principal analyst at Forrester.

As marketers, our success lies in helping our organizations become data-driven. At its core, this requires a shift from using data to measure past performance, to using data and analytics to ...

Want to brush up on your descriptive writing? Learn to use adjectives, imagery, alliteration and onomatopoeia in this BBC Bitesize KS3 English guide.

Descriptive strategies apply to any market, but behavioral marketing assumes you can predict consumer behavior based on behavior patterns, and such data may be difficult to collect.

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...