and their entourage in this virtual world and explore the Barbie version of Malibu to build your own Barbie Dreamhouse. Create and customize your avatar with different options such as makeup ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build ... whom she uses as her “own little focus group.” ...

Greta Gerwig’s Barbie movie continued its record ... First, there’s the value of investing in your own education. Whether it’s to build a new skill, get a different certification or even ...

is a prime example of what happens when one combines all the powerful elements that make up Barbie energy: selling products off the shelves. In today’s consumer savvy world, a consumer can see ...

Barbie heads to the Bahamas ... but this does not influence our evaluations or ratings. Our opinions are our own.

The sheer volume of Barbie collaborations played a large role in the virality of the movie. Before the movies premiere, 100+ brand partnerships had been launched. Collaborations attract publicity and ...

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"Barbie" is expected to take between $95 million and $110 million from ticket sales in North America alone, which would match what we assume was spent on marketing. Of course studios have to make ...