On Tuesday, the founder of Patrón Tequila and Paul Mitchell hair care, John Paul DeJoria, added another notch to his resume with the acquisition of Waterloo Gin. It's the latest in a string of ...
For every smash hit like Casamigos or Fortaleza, a dozen tequila brands have tried and failed to make their impression in a crowded market. Sometimes it's a simple combination of bad timing and luck.