“One significant difference between Japanese and American makeup brands is the emphasis on skin compatibility. While the vibrant color payoff is important, Japanese brands prioritize a ...

Indonesian cosmetics giant Wardah has claimed the top spot in SEA’s top 10 beauty brands. The largest skincare and cosmetics brand in Indonesia has pipped global giants such as Vaseline, Dove, Nivea ...

Serena Williams’ latest business venture takes inspiration from her lived experiences and longtime passion for cosmetics. The ...

Stars are hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm is beloved by Page Six editors and plenty of famous folks — including Kendall Jenner ...

Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different brand founders interviewed for this article shared it was their sons ...

I also worked as a consultant and artistic director for an organic makeup brand, where I created successful collections for the general public. Apart from that, I have always worked as a freelance ...

In China, Guochao (or “China-chic”) movement has been gaining popularity recently. Native beauty brands identify this trend as a rare opportunity to overtake foreign brands, scrambling to ...

Chinese brands have been steadily growing their market share in China's competitive make up market, helped by a combination of low prices, social media savvy and a growing inclination among young ...