This article was originally published on Adore Beauty. When Adore Beauty's Content Manager, but more importantly (especially ...

Sugar Cosmetics sees a bright spot in Gen Z and Gen Alpha consumers, who represent a different yet interesting proposition.

Thankfully, the beauty market has seen a surge in affordable alternatives that offer similar results without breaking the bank. For Nigerian makeup lovers, finding these dupes can be a game-changer.

These Halloween eye makeup looks are so unmistakable they’ll do all the heavy lifting for your costume this year.

Kriti Sanon and Sugar Pop team up to redefine affordable make-up with new campaign Bollywood News: Latest Bollywood News, ...

Multiple artists we spoke to unanimously agreed that the brand Viseart makes some of the best eye-shadow palettes on the ...

This affordable, customizable and travel-ready makeup bag is perfect for people who don't have tons of countertop or drawer ...

I'm a makeup artist who swears by a few beauty products from the drugstore. Here are nine drugstore beauty products I think perform better than high-end items. Prices may vary by location. The ELF ...

Want 15% off at Adore Beauty? Sign up to the latest news at ELLE. A Japanese makeup trend is booming on TikTok, and the brief is simple yet surprising: look hungover. Known as ‘Igari makeup’, the ...

Paige DeSorbo hosted an Amazon Live with influencer Remi Bader on Tuesday, donning pink pajamas and sharing skincare secrets ...

An airline stock, a workflow technology stock, and a housing materials stock make up a list of great value stocks to buy now.