AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

ADVERTISEMENT ADVERTISEMENT Intern As the teen star of Full House, Candace Cameron Bure is no stranger to the spotlight. Like ...

The Walking Dead franchise is mourning more than just its characters. According to TheWrap, the famous zombie show’s spinoff, ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

As AI creeps further into Hollywood, screenwriters like Billy Ray, Paul Schrader, Bong Joon Ho and Todd Haynes, along with a ...

The Man of Steel became a political lightning rod this summer with the release of the new movie, but world's most wholesome hero has actually been under attack since 1954, when Dr. Fredric Wertham ...

Prada’s sandal controversy highlights how Western labels have often struggled to meaningfully engage with Indian crafts and ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no one is watching their trailers anymore.

Even worse, the studios have recently discovered that AMC is providing notice to their ticket buyers to “Please allow 25-30 extra minutes for trailers and additional content before the movie ...