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民粹式爱国主义营销本质恶劣,汽车品牌营销环境需要清朗
“给我来瓶矿泉水。”“要某哈的吗?”“给我农夫山泉!”“你不要某哈?”“你是听不懂话吗?”……面对同一品牌的前后态度出现如此之大的反差,在一家便利店里也能出现这样一幕确实令人深思。从不区分品牌、味道都很寡淡的矿泉水,到技术同质化的新能源汽车赛道,民粹 ...
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