An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

Get smart fast with global actionable insights, case studies and data, curated daily by the WARC team.

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Latest Executive Summary Q1 2025 Latest data from the AA/WARC Expenditure Report shows that total UK adspend rose 8.0% year-on-year in Q1 2025 to £10.6bn, 1.4pp ahead of our April forecast. WARC now ...

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

Explores advertising in a recession through the evidence available in the WARC archives and beyond. Typically, recessions cause businesses to rein in advertising spend in the short term, a mistake, ...

Examines the rise of short-form video, including how it drives reach, attention and amplifies other channels in the media mix.

Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget to audio, with 25% of brands missing from audio entirely, a new report from WARC and iHeart ...

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, ...

The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business.