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MediaPost
5 天
Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand media ...
MediaPost
5 天
New For Fall: 'High Potential' Fulfills Promise Of Its Title
The new detective drama "High Potential" coming to ABC this week is a reminder that network TV is alive and well.
MediaPost
5 天
U.S. Consumers Fret About Reliability Of News Media
About two-thirds of adults say news media cares more about getting people riled up than on providing a neutral account of ...
MediaPost
10 天
News Corp Estimates A $9M Loss If It Had Switched From Google Ads
"I felt like they were holding us hostage," Stephanie Layser, former VP at News Corp, said on Tuesday during the second day ...
MediaPost
12 天
Brach's Candy Corn Wants To Take You To Bed
The company is wooing its autumn-loving superfans with an orange, white and yellow suite at two Great Wolf Lodge resorts.
MediaPost
5 天
Wendy's Names New SVP, U.S. Operations
Mary Greenlee joins Wendy's after spending over five years at Subway, most recently serving as VP of field operations.
MediaPost
10 天
Senators Ask DOJ and FTC To Probe Possible GenAI Antitrust Violations
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
9 天
Google Improves Data Privacy Via 'Confidential Matching'
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...
MediaPost
11 天
Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberately minor -- changes are reshaping the 30-year ...
MediaPost
13 天
Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
Small business owners have concerns about possible outcomes of Google's DOJ antitrust trial set to begin Monday. Some believe ...
MediaPost
11 天
Automotive National TV Spending Increases 6.1%
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
8 天
The Games Planners & Buyers Don't Play
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...
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