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Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search ...
Retailers are building their own media networks to compete for ad budgets, offering brands a way to reach shoppers beyond ...
Now in its next evolution, DMWF North America brings together leading voices in digital transformation, data strategy, ...
The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact SEO and content discovery.
YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.
Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...
B2B marketing is no party game, but the hit TV show can teach us a thing or two about brand trust, explains Martin Deakin, of technical PR agency Stone Junction.
The value of data, and the importance of data analytics, is permeating every department of modern organisations – from sales, to marketing, to product. As platforms get easier to use, and the use of ...
Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.
The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — no filming or human talent needed.
Thales recently released its 2024 Imperva Bad Bot Report, highlighting how bad bots are taking over the internet traffic in 2024.
John Aylott is the Founder and Strategic Director at Fourleaf, a specialist sustainable design agency working primarily in the Energy, Technology and Environment sectors. As someone who is passionate ...