In an industry driven by open communication, why have we stopped communicating with each other when it comes to checking in?

Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s ...

For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most ...

We’re living in a hyper-connected reality. Everything is fast, instantaneous and real-time. Long before artificial intelligence (AI) became a household name, forward-thinking organisations were ...

5 September: Sean McCaull has been promoted to chief experience officer. In his new role as CXO, McCaull will oversee both ...

There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a ...

Neuromarketing offers a more precise, scientific approach to understanding consumer preferences and decision-making processes ...

In today’s hyper-competitive marketplace, understanding consumer behaviour is more critical than ever. Traditional market research methods like surveys, focus groups and observational studies have ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month. TAG appoints Ben Desailly as martech and data ...

Having the unsubscribe button front and centre of an email marketing campaign, or at least clearly visible, might seem counterintuitive for most marketers. Surely, people unsubscribing from your ...