As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...

Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved ...

WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who ...

Ezekiel currently has dual role as CMO of WPP and CEO of WPP Open X, the holding company’s bespoke global agency for ...

JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes ...

CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...

MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination ...

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

Who can argue against better integrity standards? They will, however, be only worth the paper they are written on if they are ...