资讯
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...
'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a ...
Hundreds of brand marketers came together for two days of insight-packed conversations shaping the future of modern marketing.
The wait is over! Campaign Asia-Pacific is proud to introduce its inaugural 50 over Fifty list, celebrating our industry's most experienced professionals who, through hard work and dedication, have ...
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...
Ferrero, the parent company behind confectionery brands like Nutella and Kinder, has acquired WK Kellogg for $3.1 billion.
Stagwell has announced its intent to acquire ADK Global—an integrated advertising and marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan, ADK Global has offices in 10 ...
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
The mechanism for this experiment was TikTok’s Out of Phone (OOP) initiative—a format launched in 2023 that allows brands to scale TikTok-native creative into premium digital out-of-home (DOOH) ...
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult' creative culture.
Briton plans to stay involved in marketing and communications world.
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