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adexchanger
22 小时
Mark Shmulik
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
22 小时
Livestreaming sports
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
22 小时
Michelle Rothman
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
2 天
Retailers Are Opening Themselves To Programmatic – But Will They Regret It?
Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...
adexchanger
1 天
Universal Ad ID
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
1 天
The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer
Retail media luminaries gathered to discuss how best to expand the category’s effectiveness – without overlooking how the ...
adexchanger
1 天
venue-based streaming
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
1 天
VAST tags
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new ...
adexchanger
3 天
Roku Launches Its Own Self-Serve Ad Platform
Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...
adexchanger
5 天
DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)
Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a ...
adexchanger
5 天
Creative IDs Are Coming – Here’s What To Expect
Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for ...
adexchanger
3 天
The Digital Ecosystem Isn’t Crumbling – It’s Maturing
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...
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