Marketing artificial intelligence (AI) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using ...

Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year.

Marketing operations (MOps) is an umbrella term describing departments and the people who provide foundational services for marketing programs.

If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results.

11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.

How to lead marketing in the great big messy real world Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams.

Learn from senior marketing and AI leaders at Adobe, Ford, and Google as they unpack how they’re navigating this transformation — and how you can, too.

8 companies that use social media marketing effectively Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.

RCS is game-changing technology for mobile marketing. Updated with news that Google might add invitations to non-RCS users.

Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search.