In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

If you’ve ever shopped for things like shelving, side tables, rugs, and inexpensive furniture on Amazon or Wayfair, you’ve likely noticed the exact same item sold under different brand names. For ...

It’s one of the first decisions that a business owner has to make: what should you name your brand? And there are loads of factors to consider. Should your brand name consist of a catchy word ...

This is defined as a customer’s ability to elicit a brand name from their memory as a result of a prompt by a product category. If a consumer hears the word “airlines” (a product category in ...

You might think that luxury comes only from brand names. You fear that you’ll have to spend big money to get the rich flavors, silky or voluptuous fabrics and durable goods that you want.

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

While it is well known that brands register their brand names as trademarks, the issue goes beyond mere name registration. In an era where dupes flood the market, online forums often suggest that ...

Among the warehouse’s extensive selection, there are a few brand-name products that shoppers consistently rave about for their unbeatable value and quality. From pantry staples to household ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...

Last week, Loblaw Cos. Ltd. L-T unveiled ultra-discount grocery stores that will focus on its No Name and President’s Choice house brands. Just under 60 per cent of the items at these stores ...

But several other cinnamon products had lead levels that Consumer Reports says are concerning enough for you to limit your use, and some are from big-name brands. FDA Issues Alert for 6 Brands ...