NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...

Forehand, Mark, and Rohit Deshpandé. "What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness." Journal of Marketing Research (JMR) 38, no. 3 (August 2001 ...

Now he’s organized a conference at Concordia with 13 of his North American contemporaries, including academics, sociologists, psychologists and medical doctors, to talk about gender, typicality and ...

This study examined the effect of exemplar typicality on reaction time and accuracy of categorization. High-functioning children (age 9-12), adolescents (age 13-16), and adults with autism (age 17-48) ...

Bruno H. Repp, Pattern Typicality and Dimensional Interactions in Pianists' Imitation of Expressive Timing and Dynamics, Music Perception: An Interdisciplinary Journal, Vol. 18, No. 2 (Winter, 2000), ...

When it came to attractiveness, however, typicality didn't seem to play a role -- participants rated faces as increasingly more attractive beyond the midpoint of the most typical face.