Forehand, Mark, and Rohit Deshpandé. "What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness." Journal of Marketing Research (JMR) 38, no. 3 (August 2001 ...

When it came to attractiveness, however, typicality didn't seem to play a role -- participants rated faces as increasingly more attractive beyond the midpoint of the most typical face.

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...

The authors explore the implications of considering a brand as representing a category consisting of its products. They report results of a laboratory experiment in which response times and verbal ...

The songs that had a "somewhat below average typicality score" tended to do better on the Hot 100 chart, according to the study's co-author, Michael Mauskapf. "To have the best chance of reaching ...

'In real-world elections, however … the weight afforded to gender typicality for electoral success persists only among those who more strongly value gender typicality: conservatives.” ...

Regarding typicality, they suggested numerous times that the difference between the damages sustained by Ramirez and the other class members was an issue that should be addressed at trial, by ...