Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

Caddo Parish Public Schools unveiled a new district logo and tagline, symbolizing a shift as the district enters a new era.

Ilon Specht had to fight for the tagline “Because I’m Worth It.” A new Cannes Lions Grand Prix-winning short film tells the story.

In a recent dealer meeting at Las Vegas, Toyota Motor Corporation had unveiled their new tagline ‘Let’s Go Places’. The new tagline represents the vision of Mr. Akio Toyoda, the president of ...