Debuting at IBC 2025 Witbe will reveal the Agentic AI platform at IBC 2025 in Amsterdam. Live demonstrations will take place at the Content Everywhere zone, Hall 5, Booth 5.F84, where visitors will be ...

Traditional broadcast architectures had a large, air-conditioned room in the middle of the building, which contained all the equipment. Getting in there required passing through several security ...

“BuyDRM stands ready to protect the TV2 Play premium content,” said Christopher Levy, BuyDRM CEO & Co-Founder. “With more than 25 years of experience in securing high-value video content, we’re ...

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV ...

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, ...

VAST (video ad serving template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads. It is designed to allow for the ...

In an era where agility, scalability, and cost efficiency are paramount, Viaccess-Orca (VO) is committed to empowering customers to adapt and thrive. At IBC2025, VO will showcase its latest ...

Jan Ozer put EVC, VVC, and LCEVC through the paces, checking each for not only encoding quality, encoding complexity, and playback efficiency but also power consumption. Each one has its pros and cons ...

Interactivity revenue generator Play Anywhere and ultra-low-latency live streaming platform Phenix Real Time Solutions partner for real-time SSAI at scale ...

Netflix compared 5,000 clips from 500 titles in its library using the x264, x265, and libvpx codecs. x265's implementation of HEVC was the clear winner on quality and efficiency, but whether that ...

In the ever-evolving landscape of video technology, new encoding scenarios present a set of new challenges in measuring accurately perceived quality. Accurate quality measurement is essential for ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...