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MediaPost
5 天
Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that would require browser developers ...
MediaPost
5 天
New AI Tool Is Offered To Programmatic Advertisers
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
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5 天
New For Fall: 'High Potential' Fulfills Promise Of Its Title
The new detective drama "High Potential" coming to ABC this week is a reminder that network TV is alive and well.
MediaPost
5 天
Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand media ...
MediaPost
10 天
News Corp Estimates A $9M Loss If It Had Switched From Google Ads
"I felt like they were holding us hostage," Stephanie Layser, former VP at News Corp, said on Tuesday during the second day ...
MediaPost
12 天
Brach's Candy Corn Wants To Take You To Bed
The company is wooing its autumn-loving superfans with an orange, white and yellow suite at two Great Wolf Lodge resorts.
MediaPost
9 天
FCC Asks Court To Uphold New Net Neutrality Rules
The FCC is defending its net neutrality regulations to the 6th Circuit Court of Appeals, which earlier this year blocked the ...
MediaPost
5 天
U.S. Consumers Fret About Reliability Of News Media
About two-thirds of adults say news media cares more about getting people riled up than on providing a neutral account of ...
MediaPost
5 天
Wendy's Names New SVP, U.S. Operations
Mary Greenlee joins Wendy's after spending over five years at Subway, most recently serving as VP of field operations.
MediaPost
10 天
Senators Ask DOJ and FTC To Probe Possible GenAI Antitrust Violations
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
11 天
Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberately minor -- changes are reshaping the 30-year ...
MediaPost
9 天
Google Improves Data Privacy Via 'Confidential Matching'
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...
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