Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap – promising customers rewards so generous that to fulfil the promise ...

As artificial intelligence becomes ever more capable, is any job secure? “I’ve sort of convinced myself that the safest job in the world is probably gardener,” the FT’s chief economics commentator ...

“The best financial advice for most people would fit on an index card.” That’s the gist of an offhand comment in 2013 by Harold Pollack, a professor at the University of Chicago. Pollack’s bluff was ...

My weekly column in the Financial Times on Saturdays, explaining the economic ideas around us every day. This column was inspired by my book and began in 2005.

My podcast, telling true stories about mistakes and what we should learn from them.

Visit the post for more.“Every Tim Harford book is cause for celebration. He makes the ‘dismal science’ seem like an awful lot of fun.” Malcolm Gladwell, author of “The Tipping Point” An Observer Book ...

“Thanks to Tim Harford’s characteristic wit and magnetic storytelling, you may not realize you’re getting an advanced course in how to understand the kinds of statistics we’re all faced with every day ...

Dear Economist, Christmas cards are starting to drop through the letterbox and many contain infuriating round-robin newsletters from people I barely know. This is no substitute for real friendship.

Thomas Midgley’s inventions caused his own death, hastened the deaths of millions of people around the world, and very nearly extinguished all life on land. Midgley and his employers didn’t set out to ...

Adi and Rudi Dassler made sports shoes together – until a feud erupted between them. They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family ...

I’m excited to announce that on 17 September, my new book was published in the UK and around the world by Bridge Street Press. How To Make The World Add Up is my effort to help you think clearly about ...

Panic has erupted in the cockpit of AirFrance Flight 447. The pilots are convinced they’ve lost control of the plane. It’s lurching violently. Then, it begins plummeting from the sky at breakneck s… ...