Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right.

New research by INSEAD faculty questions everything from the potential for corruption in healthcare redemption schemes to the influence of others on our dietary choices. One study explores how best to ...

The country is rapidly embedding AI into its core economic strategies and across industries: A recent study revealed that 81 ...

The Healthcare Management Initiative at INSEAD was founded on the belief that many of the systemic challenges of the healthcare industry globally can benefit from the application of principles that ...

When countries are intentional in building entrepreneurial ecosystems, they can turn uncertainty and weakness into advantage.

Still too few directors recognise AI’s potential to improve preparation, discussion and decision-making in the boardroom. But ...

Millions of users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The ...

Despite being an exemplar of strategic agility, the fearful emotional climate prevailing at Nokia during the rise of the iPhone froze coordination between top and middle managers terrified of losing ...

How companies can strategically position themselves as thought leaders on professional networking platforms like LinkedIn and grow their revenue in the process.

Nokia lost the smartphone battle despite having half of the global market share in 2007. Some argue that it was down to software, others that it was complacency. We argue that collective emotions ...

Do you trust with your head or with your heart? There is a big difference between cultures when it comes to building trust, and not understanding that can put a business relationship in peril.