Entertainment remains one of the most resilient categories in household spending, even as many Americans look for ways to cut back. From concerts and ...

As the entire media industry grapples with AI's rapidly evolving future, I can’t help but see a potential harmony between artificial intelligence and news ...

YouTube celebrated its 20th birthday earlier this year. Over the course of two decades, it has played a major role in upending how content is viewed, ...

Amid nonstop news cycles and rising media skepticism, one audience remains deeply engaged and increasingly strategic in how they consume information.

The ubiquity of streaming services is evident in their widespread adoption across various models, including subscription-based and ad-supported platforms.

It’s been a rough year for publishers and broadcasters in Canada. In the wake of Meta’s news ban, Canadian news publishers and broadcasters have faced declines in online traffic, engagement, and ...

While the public has been focused on the ongoing Facebook and Cambridge Analytica scandal, Google has largely avoided public scrutiny about its data collection practices despite having the ability to ...

5 principles to guide your media strategy for 2023 November 17, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon @damianradcliffe Connect on ...

Bringing it all together Engaging more effectively with younger audiences requires a deep understanding of their media habits and preferences. There are also potential long-term benefits to this too.

The major forces impacting media trends for 2025 include antitrust efforts, a fragmented social landscape and major advertising disruptions.

Rise up against AI by doubling down on direct traffic As social platforms de-emphasize news and search results are gradually replaced with AI answers, publishers need to build their skills at ...