A promise is a debt. A study by Dutch Researcher Manuela Vieth, found that broken promises cause us to want to punish and seek revenge upon the promise breaker.

All of these situations provide an opportunity for us to under-promise and over-deliver. Most departments will have written guidelines about providing copies of reports.

Just over promise and under deliver. There are things you can and cannot do, things your company can and cannot do. It is important that you know the difference.

The promise you make is the first step in building trust with your customer. If you promise something and deliver on it, you create trust and the expectation that you can deliver on the next promise.

If your employees can’t deliver on the brand promise, it will severely stunt brand success. And that’s true even when your brand promotes philanthropy and good will. A Post-Disaster Disconnect ...

DoorDash has three “DashMarts” in New York that promise delivery of groceries and convenience-store items within 15 minutes, and says more locations are coming; it also aims to deliver from ...