E-commerce companies planning to adopt AI and automation should approach the process with both caution and strategy.

ESPN’s years-long march towards a direct-to-consumer subscription service is about to culminate -- here's what subscribers can expect.

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan ...

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and ...

The answer, as demonstrated by Coca-Cola, is personalization. The data backs this up, with content featuring a personalized front cover seeing a 49% lower bounce rate than non-personalized content.

The rise of ironic and earnest graphic garments are a cornerstone of Gen Z style. They're conversation starters, inside jokes ...

Circana data shows 2025 retail trends: modest sales growth, shifting consumer behavior, GLP-1 health influence and a premium ...

Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with ...

Volatility, risk, and increasing customer expectations have always been serious concerns for the global banking sector. However, the current wave of digital transformation and ...

Brands that want to appeal to Gen Z will need to adapt their messages and create experiences that reflect their values and ...

This personalization can be beneficial, and certainly that is the hope of those building these systems. Personalized tutoring shows promise in helping learners progress at their own pace.

A new study led by computer scientists at the University of California, Davis, reveals that generative AI browser assistants ...