The key is to recognize that flexibility on what consumers expect is king. Personalization is not a one-time project and, ...

Personalization, however, is still an unfamiliar tool for many. When attempting to implement it into digital marketing, it’s important that marketers understand what personalization can bring.

The top metrics for successful AI-driven personalization included accuracy (47%), speed of real-time data (44%), and customer retention or repeat purchases (44%).

On the personalization side, customers will open their app to be greeted with a quick-order of their favorite drink or sandwich, set to the pick-up time they most commonly use.

Personalization, of all kinds, is inherently rooted in data. The point where AI hits home is its ability to mine, read and draw conclusions from huge volumes of data.

The ultimate goal of marketing personalization is to build meaningful connections that lead to new business and better customer relationships. But when these efforts are inaccurate and poorly ...

Personalization should be built around developing empathy. It’s about understanding your customers. I recently took part in a panel discussion on personalization in the retail industry. The ...