Why Advertisers May Be Overemphasizing Performance Marketing Yes, it’s easy to count clicks. But Cait Lamberton and Jim Stengel argue that companies hurt themselves when they ignore brand ...

Letters to the Editor Overemphasizing China’s military prowess harms U.S. security December 2, 2022 More than 2 years ago ...

On the FDA's warning about statin drugsAs most of you know, the FDA has placed a warning on our top cholesterol-lowering drugs about the risk of diabetes and cognitive problems. By the time the news ...

The brain keeps track of the value of an experience as well as how it unfolds over time; overemphasizing the ending may trigger poor decision-making, according to new research published in JNeurosci.

Last week, I wrote a lot about the local food movement, and about different companies' attempts to present their products as local, whether justified or not. In Britain, an organic food group ...