In a nutshell, the lowest common denominator method is when you use the least amount of words possible for your negative keywords. Most of my negative keywords are one single broad match word.

I was always the lowest common denominator. The Locomotive Breath and the Aqualung riffs might be examples of that basic simplicity, and occasionally less can be more.

Democrat Senator Mazie Hirono of Hawaii called out President Donald Trump for reaching the “lowest common denominator” in his attacks against Brett Kavanaugher’s accuser Christine Blasey ...