Glocalization 较为成功的例子有 Uber、Linkedin 和 Evernote 等，他们在海外市场都拥有高度独立的运营团队，推行一系列本地化、接地气的策略。

Understanding Glocalization Glocalization is the adaptation of global and international products into the local contexts they're used and sold in. The term was coined in the Harvard Business ...

近年来，台湾文化界广泛提及的「Glocalization（在地国际化，国际在地化）」概念，强调在全球化与本土文化之间取得平衡，并促进双向融合。这正是 ...

Glocalization is a hybrid word between globalization and localization. Globalization means an expansive integration over the whole world. It can also mean the rapid movement of people, goods, and ...

In the U.S., however, Pepsi marketing was rooted in the impending summer season. Commercials and digital ads alike showcased Pepsi at the center of American summertime traditions—ranging from ...

This is perhaps, where "glocalization" comes in. For the short term, and assuming things are more or less equal, consumers must make buying decisions also on the basis of saving local jobs.

In a paper titled Glocalization of Music Streaming Within and Across Europe, Page and Chris Dalla Riva, a musician who works at music tech startup Audiomack, showed France is hardly alone in this ...

In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ...