资讯

Glocalization 较为成功的例子有 Uber、Linkedin 和 Evernote 等,他们在海外市场都拥有高度独立的运营团队,推行一系列本地化、接地气的策略。
近年来,台湾文化界广泛提及的「Glocalization(在地国际化,国际在地化)」概念,强调在全球化与本土文化之间取得平衡,并促进双向融合。这正是 ...
In a paper titled Glocalization of Music Streaming Within and Across Europe, Page and Chris Dalla Riva, a musician who works at music tech startup Audiomack, showed France is hardly alone in this ...
This is perhaps, where "glocalization" comes in. For the short term, and assuming things are more or less equal, consumers must make buying decisions also on the basis of saving local jobs.
Glocalization means we need to build out consolidated, consistent, global playbooks for clients, and we need to bring them to life in a hyper-localized way.
Glocalization, as defined in Investopedia, describes "a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market." ...
MILAN - Customizing hospitality and the importance of glocalization are key drivers for Dominique Bellas, group membership director of Soho House; Lydia Forte, group director, food and beverage of ...