Consumers hold a common intuition about their preferences for familiar things (e.g., “comfort food”) in times of upheaval. This lay theory holds that familiar goods are attractive as a respite from ...

Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will ...

Sudipto Bhattacharya, Imperfect Information, Dividend Policy, and "The Bird in the Hand" Fallacy, The Bell Journal of Economics, Vol. 10, No. 1 (Spring, 1979), pp. 259-270 ...

The standardization fallacy Bernhard Voelkl Hanno Würbel Naomi Altman Nature Methods (2021) Heat Shock Protein 70 as a Sex-Skewed Regulator of α-Synucleinopathy Tarun N. Bhatia Rachel N. Clark ...

Editorial Published: July 2009 The fallacy of 'alternative' medicine Chloë Harman Nature Reviews Nephrology 5, 361 (2009) Cite this article ...