Education is a process of freedom, not just imparting narratives; teachers should empower students to construct knowledge ...

Masaki Mikami of Marks IP explains how he helped prove acquired distinctiveness to secure protection for 'Pocky' in Japan ...

TOKYO: Prime Minister Shigeru Ishiba's use of the word "remorse" in his address about World War II at the annual ...

There have never been more opportunities for brands to stand out than in today’s multifaceted world. Distinctiveness is one of the most powerful tools at their disposal when it comes to connecting ...

Citation Deshpandé, Rohit, and D. M. Stayman. "A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness." Journal of Marketing Research (JMR) 31 (February 1994): 57–64.

Get noticed first and then make sure that your whatever you're communicating differentiates you from the rest of your ...