If a trademark is void of inherent distinctiveness when the registration application is filed, evidence of prior use can be submitted to a trademark registrar within 30 days of the date of filing.

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on ...

Acquired distinctiveness claims are becoming more important as businesses continue to adopt relatively descriptive trademarks, while a growing number pursue registration of non-traditional trademarks.

"Digital marketing has nothing to do with why agencies are less differentiated, or find it harder to differentiate themselves," says Lesley John, managing director, Virtue APAC. "One could argue that ...

When developing a trademark, aim for high distinctiveness to enhance both legal protection and market recognition. If in doubt, consulting with a trademark attorney can help guide the selection ...

The court rejected the applicant’s argument that the relevant public would recognise the mark as representing "a Haribo ...

This issue of distinctiveness of 3D trademarks was also the subject of Case T-611/17 in the names of All Star CV v EUIPO, which was decided earlier this year.

There have never been more opportunities for brands to stand out than in today’s multifaceted world. Distinctiveness is one of the most powerful tools at their disposal when it comes to connecting ...