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"Superman" and "The Fantastic Four" join a summer box office bonanza fueled by audiences hungry for big movies on even bigger ...
Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the ...
Comscore Inc. SCOR 0.00% Chief Executive Bryan Wiener is leaving the media measurement firm after less than a year because of disagreements with the board over the execution of the company’s ...
If you haven't worked with ROCE before, it measures the 'return' (pre-tax profit) a company generates from capital employed in its business. To calculate this metric for comScore, this is the formula: ...
Serge Matta has resigned from comScore, where he was most recently the company’s executive vice chairman. His exit date is set for October 10. Matta was formerly the Nielsen competitor’s CEO ...
Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical ...
Comscore SCOR +7.2%, launched in 1999, has through various acquisitions, become a competitor to Nielsen NLSN 0.0% in providing insights across digital, linear TV, over-the-top as well as ...
The majority of comScore’s second-quarter revenue growth came from “nonmonetary” transactions with no cash attached By Miriam Gottfried Follow Updated Aug. 31, 2015 2:10 pm ET ...
Comscore said it intends to work with partners to refine its methodology in months to come, and expects to combine audience measurement across linear television, connected TV, digital and social ...
You may have read last week about this new research from comScore about the effectiveness of Facebook ads and brand posts. But the details of the study, which is being presented this morning at ...
Comscore did not give more specifics about how it plans to use the funding, but it comes at a tricky time, with the stock today at one point dipping to a 52-week low at $7.39/share.
comScore has just released some telling stats about the massive growth of live streaming video over the web. According to the analytics company, over the past year, the amount of time American ...
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