Birdsnest's Cooma shopfront is still a local favourite on the town’s high-street. Picture: Supplied. Her change in mindset was so transformative she took her leanings into the office.

So far, Disinfluencer has worked with 12 brands, including Birdsnest, Happy Hair Brush, Canberra Airport and Vivid Sydney. L-R: Katie Harris modelling for Birdsnest, and Eyles’ son Josh.

Jane Cay founded Birdsnest in 2008, transforming an existing women’s fashion boutique in the small country town of Cooma in the Snowy Mountains region of NSW into what is now a multimillion ...

Birdsnest has a couple of computer servers in Cooma, but most of its computing power sits in Brisbane. Cooma isn't hooked up to the NBN, although Ms Cay is a fan of the NBN principle.

To help slow down fashion and make clothes last longer, Cooma-based online fashion retailer birdsnest is starting to sell pre-loved pieces alongside its new styles. I like telling local stories ...

Birdsnest employee Danielle Frezza, who was there in the beginning, remembers being able to walk to the post office with a couple of parcels to send off in the early days.

Enter retailer Birdsnest who are currently offering up to 60 per cent off a range of jackets, knits, dresses, shoes and skirts. The sale also includes 20 per cent off maternity wear and jeans at ...