资讯

Programmatic guaranteed (PG) and upfront deals have become the de facto way that CTV inventory is sold and executed, but the role of open real-time bidding (ORTB) is coming into sharper focus as the ...
Purchased by Insertion Orders, programmatic guaranteed or preferred deals, brands will search out high impact units, contextual alignment and the increasingly important tentpole events and ...
News & Views Published: October 1999 Biddable death Shigekazu Nagata Nature Cell Biology 1, E143–E145 (1999) Cite this article ...
Biddable CTV inventory is also valuable for its “insurance value.” Even the best-laid plans can be side-lined when the supply chain doesn’t come through.
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV.
FreeWheel is testing a new tool with TV sellers that allows advertisers to include biddable programmatic inventory in their upfront buys, the Comcast-owned tech company announced today.
Biddable linear buying allows advertisers to manage campaigns across media By Parker Herren. Published on October 26, 2023.
Biddable media came to represent not only a new way of serving ads to customers, but a challenge to the commercial dynamics of the advertising industry. It cast a light over trading deals and ...
As a result, we see the need to create a bridge -- and that person is called a Biddable Media Engineer. We’ve started deploying them at The Media Kitchen.