Purchased by Insertion Orders, programmatic guaranteed or preferred deals, brands will search out high impact units, contextual alignment and the increasingly important tentpole events and ...

Similarly, total biddable ad revenue was up 41%, which, according to Power, makes it the fastest-growing channel for Disney’s addressable sales segment. She attributes much of this success to an ...

Programmatic guaranteed (PG) and upfront deals have become the de facto way that CTV inventory is sold and executed, but the role of open real-time bidding (ORTB) is coming into sharper focus as the ...

Small and mid-tier brands wanting better video for less money are among the biggest users. The post GenAI taking over digital ...

Biddable CTV inventory is also valuable for its “insurance value.” Even the best-laid plans can be side-lined when the supply chain doesn’t come through.

Biddable media came to represent not only a new way of serving ads to customers, but a challenge to the commercial dynamics of the advertising industry. It cast a light over trading deals and ...

The growth of biddable media channels has completely changed the approach to media and the speed of response companies now require. Up & to the Right provides expert advice to enhance performance ...

Twitter is introducing a six-second bit unit to capitalize on the growth of video advertising on its platform. Twitter sees video as a way to woo more advertisers The platform is investing in ...