AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly ...

Here are the top 10 AdWords features of 2014, as recommended by PPC experts. I’d also like to extend a grateful thank-you to our own Erin Sagan, who helped me compile this list – thanks, Erin!

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

To put it simply, there’s money in AdWords… if you know how to catch it. As a veteran B2B angler, here are a few tips you can use to “land a big one” (and keep landing big ones) for your ...

Hopefully, the AdWords Editor shows you all green signals indicating that your changes are good to go. 9. Post Your Changes After you’ve checked your changes, it’s time to post them.

It’s quintessential cost-per-click (CPC) advertising, and it’s often a great way for business owners to allocate their advertising budget. The only problem is that Google Adwords can get ...

AdWords does include a test and diagnostic tool, which is helpful as well. Don’t be afraid to waste a few dollars advertising to yourself. Every reputable cook tastes their own food. 8.

We recommend AdWords to small businesses for two reasons: traffic, and testing. Many small businesses can use AdWords to generate all the leads and sales they need, at margins they are happy with.

AdWords started beta testing a new interface in November 2008. They expanded the beta during the first part of 2009, and on July 30, 2009 they said “ Bye, bye, beta.” ...

Letting AdWords PPC campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business in these eight ways.

The majority of that is surely AdWords, since estimates for YouTube range from $3.7 billion to $5.6 billion. Around 55 percent of the company's overall revenue comes from the US.