Model and former NASA associate Alix Lu has partnered with Opaliris to advance virtual makeup try-on (commonly referred to as VTOs) technology, which has become an increasingly common and crucial ...

But how do you know which colors are best for you? That’s where virtual color analysis services come in. These online ...

For example, AI-driven virtual makeup try-ons allow customers to see how products will look on them before purchasing, and some AI-powered skincare diagnostics provide personalised skincare ...

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When hyper-personalisation is the name of the game, a clutch of startups as well as legacy players in the beauty and personal ...

Perfect Corp.(NYSE: PERF), a global leader in augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech ...

And to get the most out of your natural hair brush set, try washing them once a week with a conditioning shampoo. Beauty enthusiasts swear by this ergonomic 12-piece set from e.l.f, which happens ...

Now that we’re edging into a new season, it’s time to assess all of the fall makeup trends we need to keep on our radar. It’s never too early to get a jump-start and begin thinking about our ...

Beauty enthusiasts are always on the next big thing. Be it organic beauty products or viral hacks to save the day. As shown by beauty content creator Derek Deng (@derekdengg), the new organic ...

Prada’s latest fragrance, Paradoxe Virtual Flower, combines jasmine with AI-driven innovation to create a floral scent like no other.