Unroll.me helps by scanning email for Lyft receipts and telling Uber whether Lyft’s business is up or down. This is what caused the commotion. My initial reaction was: Duh.

Unroll.me is a wonderful, free productivity app, though it's not as powerful as some other email assistant services, notably SaneBox, which is an Editors' Choice.

Unroll.Me’s technology crawls your inbox to identify all of your newsletters and subscriptions. It then presents you with these options in a really satisfying list format (see below).

While Unroll.me, which is owned by Slice Technologies, also claims on the very same website that its parent company “strips away personal information” (i.e. after it has passed personal data ...

Update: April 24, 2017, 12:48 p.m. This post has been updated with a link to instructions for those who wish to permanently delete their Unroll.me account. IT’S EVEN WORSE THAN WE THOUGHT.

How Unroll.me Works You sign up for Unroll.me by visiting the site, entering your email address, and authenticating access. Unroll.me works for Gmail (including Google Apps Gmail), Yahoo! Mail ...

If Unroll.me scrubbed billing info but not the routes people took, for example, that may have given Uber a roundabout way of identifying people (such as drivers serving both Uber and Lyft) based ...

Unroll.me launched in private beta a few months ago to help end email fatigue -- specifically that which is linked to all the email subscriptions that users sign up for and forget about. That ...

Those who lashed out at Unroll.me did so on Twitter, another free service that uses your data to target advertisements from third parties. Others, including Chase, use Gmail as an example to ...

Unroll.me not only unsubscribes you from the list in question, but it also creates a new rule for the sender so that future messages from that email address go straight into the trash.